Today is the first day of the rest of your life!
And that's the truth. Don't you doubt it. I guess when you keep reliving the same day forever and ever you eventually realize how important this one day can really be! When someone keeps (and succeeds in) trying to kill you night after night. As you live on in a web of bad relationships and choices - even though you're not that bad a person - something eventually hits you. And if you are a bad person then this might be a good time to change.
The plot's similar to a bunch of other time warp movies, most recent example I can think of being Naked (an irresponsible black man living his wedding day over and over until he can sort himself out before the vows - it's a comedy), or Edge of Tomorrow, a way more awesome sci-fi alternation, and as the guy in the movie mentions: Groundhog Day, but here it's all that but with the horror twist. It does feel pretty new.
It's not only horror though. In fact there's surprisingly little horror considering it's a horror movie. It's... comedy? Action? Drama? I guess it is horror after all, but in a setting that doesn't feel continually dark and depraving, but lets you loosen up a bit, until something happens again.
It's a bit like Scream, or similar movies, in that it has a both comical and serious tone, and though it's not parodying horror movies in general it moves seamlessly between the eerie and the everyday.
It's well-filmed, well-paced, and pretty tense. Not bad at all, and Jessica Rothe plays a good lead role. Also: it's Blumhouse! You'll recognize the style. It's not totally new or incredibly scary, but I think it's worth a...
rated 4/5: fo shizzle