Burger King launches £85 burger

Burger King has announced plans to serve up the world’s most expensive cheeseburger – costing a staggering £85.

The pricey treat will be made from finest Japanese Kobe beef and topped with foie gras and a rare blue cheese, The Sun reports.

It will be available in specially selected branches from May, with Kensington and Chelsea tipped to be selling the pricey burger first.

Lucy Barrett, of Marketing Magazine, said: “The idea of a burger that no one buys is not as ludicrous as it seems.

“Burger King will use it to promote a gap in perception between it and McDonald’s. It could lead consumers to reassess the quality of the brand.”

Rival McDonald’s offers a budget cheeseburger for just 99p.

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