Josh made a bet with his friends over 20 cartons of beer ($1000 dollars worth) that he would be able to achieve the impossible and get over one billion visits on a site. Since there are only a little over 1 billion people who have ever visited the net he has set up a system counting hourly page views using IP and cookies (each visitor per hour counts as 1 view) instead of unique visitors.
Visit One Billion Views and help him get more page views! ^_^
Have a great day!
UPD: Site is down since a while back. Did he ever get a billion views? I don't know, last time I checked he was past ten million, but it's a long way from there... The site turned into a little entertainment portal to lure in visitors, viral media, jokes, etcetc. Doesn't seem like it made it very far though.