What the hell. Sorbitol? Glycerol?
Vademecum has been the, despite the name, one untainted brand of mouthwash we have, with a long and noble history, with a Royal warrant of appointment, derived way back in 1897, with a sublime mixture of mint and alcohol and other (non-artificial) compounds that together made it the ideal solution for not just getting a fresh breath, but soothing sun burn, mosquito bites, chapped lips, and pretty much anything you could throw at it.
Suddenly they've decided to throw in some sage, and chamomile, and sorbitol (to make it sweet) and glycerol (to I don't know what the hell that does but it's probably not good for you), to produce a milder, watered down but well-tasting variant of the old classic, now served in a revamped 75 ml bottle instead of the traditional 50 ml, no longer suitable for any size of hand, that both tastes and looks and feels like any of the other bullshit mouthwash brands out there yet is still marketed as the 'Classic'.
They've had spin-off variants before, with green coloring, and toothpastes, and I don't know what more, but as far as I know this is the first time they've modified the original and kept marketing it under the same name. And their Swedish website doesn't even work (which I was planning to visit and via the contact form ask the very necessary why?!). The site's written on their new bottle.
But what would you expect from Schwarzkopf? Their business is hair. Let someone who knows what they're actually doing stick to preserving cultural heritage, good oral health, and quality no-nonsense brands with a previous plethora of not-officially-marketed usage areas that have been common knowledge among Swedish families for generations. First it was Bisalva, and now this. It's a sad day.
Like how Opera went Vivaldi, or GB SIA: I only hope an unofficial variant that does the original one justice will surface again.